In this fast-changing digital world, having a clear understanding of e-commerce SEO is very essential. The two fundamental objectives of every eCommerce website are to drive traffic and to increase sales. To achieve this, as a digital marketer or an eCommerce store owner, it is essential you understand the newest and fast-changing search engine algorithm. Of course, you need to be conscious of the possible SEO mistakes in 2020 so as not to fall into the trap.
What is SEO?
According to Alan Bleiweiss, “SEO is the process of persuading algorithm and search engine crawlers that a particular page is the best choice for a particular search query.”
SEO helps users to locate your e-commerce store in the most organic way. To win the SEO battle in 2020, you need to offer useful and significant content to your users and at the same time, avoid the SEO mistakes in 2020. With the ever-increasing algorithmic advancement, Google and other search engines are introducing new technologies for search.
Furthermore, it is also essential for digital marketers to optimize their content for mobile swipers, desktop visitors, voice search, and social media followers. To optimize your SEO, it may seem impossible to complete these tasks and avoid the top SEO mistakes in 2020. Take a deep breath for the solution is right here. In a short while, we will analyze these top SEO mistakes so you can get your website to rank higher on a daily basis. If you can avoid the following top SEO mistakes in 2020, you will definitely have a better ranking in search engine results.
1. Poor Internal Link Structure
One of the top SEO mistakes you would not want to make in 2020 is to have a poor internal link structure. Even if your website is growing due to awesome content, you still have to fix some fundamental linking issues, from 404 errors to duplicate contents.
Internal links are crucial for your SEO strategy. They provide helpful functions for your website, some of which include the:
- Distribution of authority to web pages concealed deep on your website
- Provision of clear pathways to conversion pages
- Communication of your most vital web pages to search engine crawlers
- Provision of interactive materials on your website for users to consume
- Organization of web pages by keyword-optimized anchor text
2. Not Using Analytics to recognize the Converting Content
SEO means conversion. Considering the increasing competition, it can be challenging to find the best keyword phrases that drive the most traffic to your site, and if you can rank high on search engines. However, do not forget that driving traffic should not be your only goal. There are phrases with lower traffic that can generate more web conversions. The best way to understand this is to track your phrases and keywords. You can use analytics tools to measure the conversions of your keywords and phrases and then compare them against one another. Consequently, you will be able to outline the most effective and converting keywords. This will definitely help you to better optimize your entire website.
3. Duplicate Content
Duplicated content is when a particular content appears on more than a page of your website. In such a scenario, search engines won’t be able to decide on the content to index and consequently, your website will possibly not be listed in search results.
Duplicate content issues appear in different ways:
Homepage Duplication: Avoid having duplicate versions of your homepage. Search engines will find it difficult to decide on your best URL, and your website will not rank high.
Duplicated URL: There are instances where the lower case and the upper case letters are used inconsistently in website URLs. Thus, search engines usually get confused and will not be able to rank your site high. Consider when the original version of a page is www.xyx.com/product-ab, but all the internal and external links are pointing at www.xyx.com/Product-Ab. it shows there is a split in link quality between the two URLs.
Different Web pages With Similar Content: Do not copy and paste other website’s content to your website pages. Make sure you put SEO guidelines in place to avoid these kinds of errors.
4. Forgetting Image Tags
Undoubtedly, websites that have brilliant images will look engaging to users. However, these stunningly looking images are invisible for search engines. To be visible, there is a need to use image tags. Therefore, be sure to add alt tags for every image you uploaded on your website. This will make your images well optimized by search engines. Furthermore, an image description together with the title is bonuses for the search engines. You do not need to fill your alt tags with keywords. Rather, be sure to use real descriptions and add keywords where appropriate.
5. Forgetting to Optimize Your Site for Local Search
If your target audience is within a specific region, you will need to learn about local searching. Search engines handle this in a different way, so you have to try more region-specific phrases and keywords in your Meta descriptions and titles. Phone numbers and local addresses included in the footer or header will help you become more visible in local results.
6. Forgetting Content Marketing
With the continuous rise in inbound content marketing, several things have changed in the SEO world. SEO techniques are no longer considered without content marketing. Social media marketing, building tons of backlinks, forum and blog commenting is no longer enough to rank your website high. With regular updates to search engine algorithms, your position is not guaranteed even if you have high-ranking keywords.
Not Consulting Paid Media
While paid media concentrates on acquiring and converting leads these days, SEO aims at acquiring and nurturing leads while. You can modify this relationship and develop a cohesive message to target your prospects at every step of their journey. To attain this, you have to apply the same keyword and phrases and boost the same product page. Your landing page performances and PPC keyword research will give you an idea about your campaigns. Provided you avoid the above-listed top SEO mistakes in 2020, you will definitely rank better in search engines.
The Most Common SEO Keyword Mistakes
A few of the top SEO mistakes in 2020 made during keyword research include:
- Poor or no idea about long-tail keywords
- Poor understanding of prospect’s needs
- Neglecting the preferences of the search engines
When you are defining your products, it is essential you understand the right words that your prospects would use. The keywords or phrases you consider relevant may be too generic or represent something else for your target audience. In both cases, your SEO optimizing work is absolute trash.
As an entrepreneur looking to drive traffic to your e-commerce store, be sure now to make these SEO Keyword Research Mistakes.
Poor Execution Of Keyword Research
Of a truth, keyword research can be tough and time-consuming. It might be a very huge mistake to think you understand what your prospects will search for or you think you do not have to do it very broadly. Take your time, put yourself in your audience’s shoes and ensure you appreciate their language.
First thing is to start with background research and then continue with optimization. You can employ tools like the Moz Keyword Explorer, Keyword Planner, Uber Suggest, Google AdWords, and SEMrush. These tools can greatly help you in finding adequate and the most trending keywords.
Creating content that is different from your keywords
This is another mistake in SEO optimization. The problem here is that you forget the keyword for which you want to rank. Search engines want to provide users with the most relevant content. If the content does not solve any need, you should expect it not to rank well. This usually happens when different topics are stuffed into a single content. Your major goal should be to produce unique content that answers the needs of your prospects. Consequently, the search engines will rank your content after detecting your optimized keyword.
Focusing On One Keyword
When you are creating content, you need to focus on ranking for more than one keyword. In this post, for instance, we are discussing the most common top SEO mistakes of 2020. Our focus keyword phrase is “top SEO mistakes of 2020”. We also focus on ranking for other related keywords like the “e-Commerce SEO mistakes”. You can use tools like YOAST SEO to optimize your content and Uber Suggest to search for related keywords.
Not Grouping Long Tail Keywords
By now, you should know that targeting long-tail keywords is the best. However, you may realize that you are missing another opportunity if you fail to group the long-tail keywords together. When you are targeting long-tailed keywords, make sure you group the words together. The most competitive and high volume long-tail keywords should form your subject, and you must spread the other keywords all over your page. When you implement this, you will get better-optimized content that can get you a higher ranking.
BONUS: Does spelling mistakes affect your website’s SEO ranking?
Yes, it does. Note that your users are human and they judge quickly. It only takes about 5 seconds to either convert them or lose them. Once they leave your website, you may not expect them to come back. Google and other search engines may not have an algorithm for spell checking. But they have algorithms to punish you for bad user experience. As stated earlier, your prospects will leave your website if they find typos, bad sentences and spelling errors in your content. This is a red flag for your site.
Technical SEO mistakes
When it comes to top SEO mistakes in 2020, we cannot do without discussing the technical SEO mistakes. Even if you have quality content and your keyword is highly competitive, you should not expect to rank for your choice of targeted keywords if there is no good technical SEO. Technical SEO makes it possible and easier for search engines to crawl and index your content correctly. To make your keyword count, you must try to avoid the following SEO mistakes that result from technical issues.
Confusing Your Meta Descriptions and Title Tags with Your Open Graph title and Description
Your content title tag is the text that appears in the search results and on your website’s tab. The Meta description appears as your page’s description on the search results. The metal description and title tags are usually confused with on-page SEO elements. Here is how you can differential among them:
The “Title tag” starts with: <title>
The “Open Graph title” starts with: <mega property=“og:title”…
The “Meta description” starts with: <meta name=“description”…
The “Open Graph description” starts with: <meta property=“og:description”…
Be careful not to be confused. If not, you will be making a mistake that will affect your ranking badly.
2 – Website without an SSL Certificate (HTTPS)
Secure Sockets Layer (SSL) is used by sites to protect traffic between servers and browsers. How I do I know if my website uses SSL? Look at your URL, if it is “https”, it shows the SSL security. If it is “Http”, it means that your website lacks the extra security layer and is vulnerable to possible hacking. Definitely, this would negatively affect your ranking since search engines use https as a ranking signal. Make sure you add SSL to your website and that every web page is secure. You can decide to buy an SSL certificate from providers like Comodo, Symantec, and Rapid SSL.
Wrong Specification of Language Parameters
If you want to interpret your site into different languages, use the “hreflang” tag to identify a URL for each version of the translated pages of your site. Thereafter, the search engine will understand that the URLs are simply translated versions of the same page. So if a user searches for your page, for instance in China, the search engine will automatically show the China version. If the search is in Germany, it will show the Germany version and so on.
Using several Redirect Chains
Several 301 redirects will surely hurt your technical SEO. It looks like:
Page A > 301 Redirect > Page B > 301 Redirect > Page T etc.
With redirects of this kind, you lose what we call link equity with each step in the chain. If there is a need to use redirects, you must ensure that one URL leads to another without any stoppage along the way.
In this post, we have considered the top common SEO mistakes that people make with their websites. Most people consider the e-commerce SEO mistakes they make and would like to defeat them for sure. However, the best thing is to use the best practices. Humble yourself and check this post repeatedly to see if you are doing great.